Listen radio 1 UA online
Clear ideology of the radio station. Clear strategy. Transparent financing. The first really Ukrainian-speaking radio station in the world. The radio station was established in 2016 with the support of Ruslana Lizhichko, foreign and Ukrainian patrons.
For 25 years of independence, we finally realized - speech is not only the basis of our identity. Language is our weapon and defense, a pledge of the integrity and sovereignty of the state. Language is the key to a successful Ukraine.
Ukrainian music unites the country today:
They sing along everywhere - in Odessa and Lugansk, in Kiev and Lviv, in Mariupol and Chernivtsi ...
Finally, music and speech determine the format:
1 All-Ukrainian radio network
Among the media experts there is the thesis that there is not enough material to create a radio that will exclusively broadcast Ukrainian music. We are ready to refute this thesis.
Ukraine has long been ready for an exclusively Ukrainian-language station. National show business is gaining momentum and dozens of new potential hits appear every month. Hundreds of songs in the Ukrainian language, created over the past 25 years, did not become hits only because they were not taken to the rotation. This gold reserve is enough to sustain the balance between rotation and diversity, until dozens of new hits turn into hundreds.
Advantages of radio:
Seamless transition between music, programs, news and advertising.
All components in one rhythm;
Reality show. Round the clock studio behind the glass in one of the malls of Kiev. Broadcasting in youtube, as well as a TV and radio live show on Ukrainian TV channels;
The radio is duplicated online and on social networks, guests are required in every show. Radio shows regularly come not from the studio, but from the most unexpected public places with direct participation of listeners.
Live concerts of Ukrainian stars and young performers (music, stand up comedy, etc.) live, live from night clubs and concert halls of Ukrainian cities.
MODERNLY INTERESTINGLY PERSPECTIVE
Seamless mix of music, DJs, news and advertising, shows for shows, stars in the role of leading, total interactive. News in infotainment format, a strong entertainment component. Promotion of young Ukrainian performers. Source of replenishment of playlists of other stations
HUNDRED OF UKRAINIAN HITS
- The best hits of independence
- TOP-100 of Ukrainian pop music
- Newest tracks
LEADERS OF PUBLIC OPINION
We will create a public council of leaders of public opinion. Association of public activists, cultural management figures and artists who will monitor the unpoliticeness, unbiasedness and transparency of the editorial policy.
Permanent watch of unique radio shows on the air: morning, afternoon, evening, order, late-night, night, weekend-show and in. All shows - every day at the same time, author's programs with permanent leading and invited stars - leading;
- Analysis of social networks - Buzzfeed program every hour.
- 5-7 events, interesting audience.
- In a special emotional manner, the transmission of information.
- Live from the scene, the effect of presence.
100% of Ukrainian advertising on RADIO1.UA
The air will be broadcast advertising in Ukrainian. Or will it be a certain restriction?
No - the station will include the cost of adapting the videos to the cost of placement. But - this will be a clear marker
We offer a flexible system of promotion of goods and services of Ukrainian medium and small businesses in national and regional markets. We count on mobilizing national-oriented advertisers and their broad support.
We plan to create a network of local stations with the following characteristics:
- The only brand and format.
- Regional ethers.
- Several common network radio shows.
- Our goal is the revival of regional broadcasting. (As an example: American tele-radio networks.)
Radio, by definition - local media. The only chance to win the competition in ITunes, internet-radio, etc. in the conditions of growing speed of the Internet, incl. Mobile - maximum localization. A conditional listener in Kherson is not interested in information about traffic on the streets of Kiev.
The timing of this task depends on the state of local advertising markets. Already now it is possible to create local studios with a limited volume of broadcasting, for example, in Lviv or Odessa. However, the transformation in the MMS is a matter of medium and long-term prospects. The market should grow to a level where the costs of local advertising in a particular region cover all costs of implementing local broadcasting.
The coverage of the radio station is planned:
- Krivoy Rog
RADIO1.UA - ONLINE
The station is available online in applications in all operating systems, in all possible packages of Internet radio stations: Ukrainian, Polish (Megastacja, etc.) American (Tunein, Pandora, etc.), etc.
Radio1.UA - will be the first 100% Ukrainian-language radio station in the world
Thanks to the high-speed mobile Internet, today you can listen to any Kiev radio station in excellent sound quality on Bestradio.Fm, for example, running headphones along the Hudson in New York
Radio1.UA will become the center of attraction of foreign Ukrainians and one of the tools of national self-identification of people from Ukraine
Close cooperation with the diaspora will ensure the receipt of local LPFM frequencies in places of compact Ukrainian residence, entry into the radio package of cable operators, etc. We organize performances of Ukrainian artists abroad and become promoters of modern Ukrainian music for foreign Ukrainian.
An ambitious task? Easy to solve!
Millions of Ukrainians live throughout the world. In some foreign cities, Ukrainian communities can compete in numbers with some regional centers in Ukraine itself!
Investment obligations of radio1.ua:
License fee (based on the planned coverage) 3 million UAH.
The planned volume of investments and signal lifting: 15 million UAH.
Planned costs for financing operating expenses.
Before payback: 15 million UAH.
The planned budget.
Ukrainian format: 5 million UAH.
The planned budget of radio1.ua investment in the promotion of modern Ukrainian music.
Marketing promotion of the Ukrainian format 5 million UAH.
Media advance of the frontmen of the station.
Pointed outdoor advertising in places.
Concentrations of the target audience and desmondmakers.
Joint actions with mass brands (mcdonalds, coca cola, Obolon ...).
Cross-promotion with TV channels.
In addition to implementing the planned marketing campaign, the station will carry out a constant promotional campaign.
Bright musical design and graphic design.
Background broadcasting in public places.
Link to the station in other media as a source of information.
Internet promotion. contextual advertising.
Listen to radio1.ua online live. Enjoy Ukrainian songs and music. The best bands, performers from Ukraine - sound in a live broadcast on the wave of radio. Bestradio.FM participates in the development of this station and guarantees premium sound quality of music.
For information - firstname.lastname@example.org
For music - email@example.com